It is one of the questions that arises when planning our advertising strategy. It is important to carefully select the means of communication that we will choose to get our real estate development to our potential clients.
In recent years the real estate sector has undergone profound changes. The
current Real Estate market requires that Real Estate companies bet on the modernization of the business and its ways of advertising.
To have a successful promotion it is necessary to know the true needs of our potential buyers, so we can offer what they are looking for. It is no longer a necessary trait, but it has become totally essential for any company in the real estate sector.
Do you know your buyer?
To offer what the market demands it is important to know it. To get to a point you have to have a goal to meet. The homes that users want must be offered, paying attention to the two basic needs of the demand: the technical and the aesthetic.
The tools you use should be tailored to that goal, never the other way around. Understanding our potential clients will allow us to segment and have a better reach in our advertising actions.
How much do you know about other companies in the real estate sector?
It is always important to watch the competition. What are your competitors doing? Where do you advertise your real estate promotion? Is what they do successful? To do something better than
others you first have to understand it and think about how you could do it differently, in a way that gives better results.
Of course, you do not have to copy what others do. You should always keep the personal stamp of
your company, enhancing your brand image. Find your strength and your corporate identity.
The importance of the Internet
According to data, more than 90% of current Real Estate buyers do so online. A company in the real estate sector must have the first option to advertise its real estate development to the online world.
In addition to everything, another point in favour is that online investment is less expensive than offline, so even the smallest company can start with a minimal investment.
Innovation In The Real Estate Sector
Change is an inherent component of all human activity. More in recent times of breakthroughs and a fast-paced lifestyle. And since no sector escapes these changes, innovation in the real estate sector Tajarat properties has been notable and will continue to do so.
This innovation has been in charge of including aspects such as accessibility, speed, trust in transactions and sustainability in processes when building or looking for new business channels. Therefore, in this article we will show you some sectors in which real estate innovation fulfills these new expectations.
The “pop up stores” or temporary stores
It is a relatively recent concept. The idea was born in 1999 and implemented by the company “vacant”, in Los Angeles, California. What is it about? Temporary stores or pop-up stores allow the owner of the premises to make innumerable temporary contracts, which translates into greater profits and facilities.
In this way, while tenants take advantage of the space for a specific time in order to reach a target, they rent a space for a specific time.
An entire industry has been formed around this modality. In fact, there are companies that only manage these types of rentals. For their part, companies that sell in pop up stores have the opportunity to reach more people with less money. You can choose strategic locations for a short period of time. The goal is to make the sale, make a short but powerful brand presence, and then move.
The trend towards sustainability has not escaped in this sector. On the contrary, everything seems to indicate that it is on the rise and is that, throughout the world, innovation goes hand in hand with two key concepts: digitization and sustainability.
Energy-efficient architecture is not only aimed at minimizing energy consumption, but also focuses on using multifunctional materials that reduce the use of raw materials.
In addition, the efficiency of the life cycle of buildings is stimulated, reducing the amount of waste and waste, as well as the primary consumption of energy. In this sense, the ecological footprint of buildings should not be evaluated as a single component in their construction, but in their entire life cycle (construction, use and demolition).
Blockchain, the technology of cryptocurrencies says present in the real estate sector
The Blockchain is a kind of digital ledger. Provides speed, accessibility and transparency to transactions; But the most important thing is that it builds trust. It is called thus referring to the sequence that the transaction follows and can literally be translated “chain of blocks”.
It is a relatively new technology, created only in 2008 and its potential in the real estate sector is related to the ability to generate smart contracts that can be authenticated and audited in real time, with total transparency for both parties and without intermediaries. Best of all, it allows negotiations worldwide and in record time.
Sharing rooms is a type of rental that can have many advantages. Also, if you live in a tourist area you can set aside a space to rent and generate a good amount of money thanks to this service, in which the tenant also wins, because they take advantage of a place to sleep at an even better price. Although it seems that this is not something new, the truth is that there are variants of these business models that are.
Rooms by the hour
It is an ideal model if you are near an airport or a stadium, or any place that generates a large influx of people. It represents a minor investment and success stories have been reported in companies of this type all over the world.
Lots of people go independent to live alone. Nowadays it is very common to see people renting small apartments, studios of just 30 m2 that are enough for their lifestyle. In that sense, there are companies that have dared and have gone further.
They take advantage of the trend of individual homes but complement it with the use of common spaces. Thus, some may have, for example, shared spaces such as the kitchen or an entertainment room. In fact, many see these common spaces as an opportunity to socialize and balance the solitary component of the rest of their home.
This is a potential market that will sooner or later develop in almost every city in the world. If you know how to do it, it is a total use of resources and a considerable saving for the sector and the owners.
Finally, there is the trend of buildings manufactured with 3D printers and those designed to the order of the client. In this case, as if it were a Lego game, the house is designed to suit the client. Of course, general guidelines must be provided in order to comply with current local regulations and other logical architectural aspects that are not negotiable
As we can see, the real estate sector has a lot to innovate from. Laws will be adapted to the needs and new trends will emerge, meanwhile, embracing change is imperative to grow.
Billboards And Posters: Old And New Advertising
It is popularly said that the consumer must be captured by any means. In an increasingly online market, street advertising as a market strategy – billboards and posters – has been relegated to the background. But is that true?
In this article we will analyze why billboards and posters continue to be a viable, affordable and projected space when it comes to making itself known to new audiences, especially in the real estate sector blue world city Islamabad.
In fact, any real estate developer should bear in mind that, in a market as crowded as this one, wearing attractive advertising can differentiate you from the competition and, therefore, make effective the marketing maxim: present yourself to the market.
Beyond billboards and billboards, which have traditionally covered the streets of our country, in recent years a new type of action has flourished, under the umbrella of ambient marketing , whose function is to use the environment for the benefit of the campaign Communication.
Thus, these forms of marketing are included in what is colloquially known as ‘guerrilla marketing’ , market initiatives that are characterized by their low budget and that use unusual communication channels.
Social media vs Street marketing
Although at first glance the appearance of digital marketing and social networks seemed to bury street marketing, nothing could be further from the truth.
In recent years, and especially in the real estate sector, promoters and marketing agencies have managed to create synergies between street marketing and new dissemination methods.
Thus, the networks have incorporated a new communication channel into marketing , allowing campaigns to be viewed in photographic or audio-visual format, without changing the objectives of these initiatives:
Who you are: make your company and its values known
Amplifier: both offline and online, real estate developers will achieve a strong impact without a large investment behind
Proximity public: Street marketing allows you to attack the closest market niches.
From stands at fairs, to posters, graffiti or other marketing campaigns, this type of marketing involves any action that innovates in the brand-customer relationship, by including the environment in the equation.
In short, if guerrilla marketing is based on small impact campaigns and is a great ally for communication with the client without spending a lot of money , the networks that have allowed it to incorporate has been what is known under the term viral marketing and that it aims to take advantage of the characteristics of the networks to multiply the impact, but how is it achieved?
How to run a ‘street marketing’ campaign for a real estate developer
As we have already ruled, in a sector as rich as real estate, the key is to differentiate yourself from competitors. But how? Creativity and innovation is the foundation of any successful campaign
From the message to the support –forgetting about the traditional fences and using urban elements to surprise our audience-, the objective is for the user to remember us and use our services. What’s more?
These marketing campaigns are aimed at making the public feel involved – call to action –
Focus on company values: creativity must be based, in turn, on who you are and what your real estate developer wants to convey.
Win to win: the environment must be promoted to win – the advertiser will gain recognition from users.
The key? Nothing should be left to chance. As in any marketing action, billboards, posters, as well as any other street marketing initiatives must be based on a global strategy.
Thus, the tactic must include measurable and quantifiable objectives (KPIs ) and be part of a set of initiatives: a single action does not build a brand.